Blue Mackerel
Blue Mackerel, a Parkwind and JERA Nex initiative, is developing a significant offshore wind project in Gippsland, Victoria.
Engaging Gippsland in Renewable Energy
Civio is providing a dedicated online platform to support their multi-year community engagement strategy, ensuring transparent communication and meaningful interaction with all stakeholders.
Industry
Renewable Energy
Offshore Wind
Challenge Overview
Developing a large-scale offshore wind farm like Blue Mackerel involves engaging diverse stakeholders, including local communities, government, marine users, industry and Traditional Owners, over an 8+ year project lifecycle.
The project required an accessible platform to present complex information, gather feedback, and integrate with existing stakeholder management systems (Simply Stakeholders). This was all whilst supporting an engagement strategy developed with our friends at Capire Consulting.
Partnership Journey
Blue Mackerel chose Civio for its expertise in building tailored engagement hubs for long-term infrastructure projects. They needed a partner who could deliver a flexible, scalable platform with custom design elements that reflected the project’s brand and its commitment to the Gippsland region.
Civio delivered a comprehensive digital engagement solution centred around the Blue Mackerel project website.
The Civio website serves as the authoritative source for project information, including vision, updates, marine survey details, resources and contact pathways.
Transparent Information Dissemination
The platform presents complex technical and environmental information clearly, building community trust.
Integrated Feedback Mechanisms
Online surveys and sign-up forms facilitate community participation and updates.
Seamless Stakeholder Management Integration
Civioʼs Engage web handlers automatically send new stakeholder details from website forms to Simply Stakeholders, ensuring a cohesive communication record.
Multi-Stage Engagement Support
The platform is designed to adapt to evolving information and consultation needs throughout the project’s feasibility, environmental assessment, and potential construction phases.
Bespoke Design and Theming
Civio collaborated with Blue Mackerel to create a unique visual identity aligned with the project’s branding.
Acknowledgement of Traditional Owners
The platform prominently acknowledges the Gunaikurnai people, with a custom pop-up.
Community Impact & Outcomes
The Civio platform quickly raised community awareness and became a central information point. It supported key engagement activities like the “Gippsland Offshore Wind Days,” attended by over 200 community members.
Blue Mackerel is one of twelve feasibility licence holders in the Gippsland offshore wind area, a key region for Victoriaʼs renewable energy targets. The project promises local economic benefits and job creation. The platform’s emphasis on transparency is crucial for fostering community acceptance.
Looking Forward
As Blue Mackerel progresses, the Civio platform will remain central to its communication strategy, supporting surveys, environmental assessments, and ongoing opportunities for community input.
This sustained partnership highlights Civio’s ability to deliver tailored, effective engagement solutions for complex, long-duration infrastructure projects.
Through a dedicated platform with seamless integrations and bespoke design, Civio empowers Blue Mackerel to manage extensive community and stakeholder relations with confidence well into the future.
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